By Sen Krishna: Te
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Extra resources for Political Regimes and the Media in East Asia: Continuities, Contradictions and Change (Media, Culture and Social Change in Asia)
Sample text
Even though political considerations, vis-a`-vis the market forces, were an overriding determinant of the news content, gradual changes were visible. The scope of coverage was getting wider, while some news frames were beginning to break out of the orthodox Party lenses. Note that at that time the Shenzhen Special Zone Daily was a newspaper of its own, but now it is part 18 Chin-Chuan Lee, Zhou He and Yu Huang of a larger press group. In the following, we shall compare the structure and function of the Party Publicity Inc.
1999) zhongguo baoye jituan fazhang yanjiu [A Study of the Development of Chinese Press Conglomerates], Beijing: Xinhua Press. net (accessed 28 May 2002). , Zhu, J. and Wei, W. (1998) ‘‘The Chinese journalist,’’ in D. ) The Global Journalist, Caskill, NJ: Hampton, pp. 3–30. L. -C. (1998) ‘‘Press finance and economic reform in China,’’ in J. ) China Review, 1997, Hong Kong: Chinese University Press, pp. 577–609. Downing, J. (1996) Internationalizing Media Theory, London: Sage. He, Z. -C. ) Power, Money, and Media: Communication patterns and bureaucratic control in cultural China, Evanston, IL: Northwestern University Press, pp.
The big advertisers are from real estate, automobiles, information technology (IT) and electronic products, and pharmaceutical products. To maintain revenues, journalists within the press group have been armtwisted to solicit circulation and advertising on top of their journalistic duties. Each employee has a ‘‘responsibility quota’’ and is rewarded for meeting it. Some institutional clients reportedly subscribe to the papers en masse; they seek to repay personal guanxi (connection), obtain choice advertising space or bargain for favorable coverage – and not for the pleasure of reading.