By Paul Marris, Sue Thornham
Surveys theoretical views at the mass media over the last thirty years. From statements via Marshall McLuhan and Jean Baudrillard to fresh paintings by means of Ien Ang and Ann grey, sections talk about the construction and rules of the mass media; the media textual content; and the reception and intake of the media. entire with an creation and a consultant to extra interpreting.
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Extra info for Media Studies: A Reader
Sample text
And speech is a cool medium of low definition, because so little is given and so much has to be filled in by the listener. On the other hand, hot media do not leave so much to be filled in or completed by the audience. Hot media are, therefore, low in participation, and cool media are high in participation or completion by the audience. Naturally, therefore, a hot medium like radio has very different effects on the user from a cool medium like the telephone. A cool medium like hieroglyphic or ideogrammic written characters has very different effects from the hot and explosive medium of the phonetic alphabet.
These approaches remain important, but they are now joined by a new emphasis: that society is a form of communication, through which experience is described, shared, modified, and preserved. We are used to descriptions of our whole common life in political and economic terms.
Just before an airplane breaks the sound barrier, sound waves become visible on the wings of the plane. The sudden visibility of sound just as sound ends is an apt instance of that great pattern of being that reveals new and opposite forms just as the earlier forms reach their peak performance. Mechanization was never so vividly fragmented or sequential as in the birth of the movies, the moment that translated us beyond mechanism into the world of growth and organic interrelation. The movie, by sheer speeding up the mechanical, carried us from the world of sequence and connections into the world of creative configuration and structure.