The Superpollsters: How They Measure and Manipulate Public by David W. Moore

By David W. Moore

At the eve of the 1992 presidential election, The Superpollsters: How They degree and manage Public Opinion in the USA takes a glance on the those who let us know what we predict. A public opinion pollster for 20 years, writer David W. Moore contains profiles of Shere Hite, writer of The Hite file, the groundbreaking and arguable paintings on sexuality; George Gallup, the fellow who broke polling perform along with his 1936 prediction of Hoover's defeat and FDR's victory, the guy who pioneered sleek polling practices; Lou Harris, JFK's pollster, the 1st of the tv pollsters; Pat Caddell, the fellow accountable first for George McGovern's, after which for Jimmy Carter's, shock seize of the Democratic presidential nomination; Robert Teeter, pollster for Nixon, Ford, and earlier and present pollster for President George Bush; Richard Wirthlin, pollster for Ronald Reagan; Mervin box, head of the California ballot; and so on. own advisors to the applicants, pollsters frequently have super effect on what the head politicians say, and the way they are saying it. the following, too, is the vigorous heritage of polling. Its expanding sophistication parallels the growing to be complexity of our nationwide political scene, from its tough origins to the current day, whilst the pollsters--and much less often, the citizens themselves--make or holiday a candidate.

Show description

Read or Download The Superpollsters: How They Measure and Manipulate Public Opinion in America PDF

Best communication & media studies books

British Film (National Film Traditions)

Demonstrating the richness and diversity of a countrywide cinema that has ordinarily struggled to outline itself among the paradigms of Hollywood renowned movie and eu paintings cinema, this examine offers complete assurance of British cinema usually in addition to severe discussions of particular films--useful for screenings.

Media Culture: Cultural Studies, Identity and Politics Between the Modern and the Postmodern

First released in 1995. Routledge is an imprint of Taylor & Francis, an informa corporation.

Media Studies: A Reader

Surveys theoretical views at the mass media over the last thirty years. From statements through Marshall McLuhan and Jean Baudrillard to contemporary paintings by way of Ien Ang and Ann grey, sections speak about the creation and legislation of the mass media; the media textual content; and the reception and intake of the media.

Print Culture in Early Modern France: Abraham Bosse and the Purposes of Print

During this publication, Carl Goldstein examines the print tradition of seventeenth-century France via a research of the occupation of Abraham Bosse, a well known printmaker, booklet illustrator, and writer of books and pamphlets on various technical matters. The consummate print expert, Bosse many times explored the never-ending chances of print - single-sheet prints combining textual content and photograph, e-book representation, broadsides, placards, almanacs, theses, and pamphlets.

Additional info for The Superpollsters: How They Measure and Manipulate Public Opinion in America

Sample text

Page iii The Superpollsters How They Measure and Manipulate Public Opinion in America David W. Moore FOUR WALLS EIGHT WINDOWS NEW YORK Page iv © 1995 David W. Moore Published in the United States by: FOUR WALLS EIGHT WINDOWS 39 West 14th Street, Rm. Y. 10011 Second Edition. First printing November 1995. All rights reserved. No part of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system, without the prior written permission of the publishers.

These disturbing, unrelentingly dismal conclusions about women's views of men thrust the question of methodology to the forefront of the debate. Did the conclusions apply to American women in general, as Hite asserted? Or did they apply only to the biased amalgamation of discontented women who Page 17 chose to answer the questionnaires and mail them in to "Hite Research," in New York, as her critics argued? One man who read her book had no doubts about the answer to that question. And he set in motion a chain, of events that would ultimately lead to Hite's self-exile.

She emphasizes in all three of her books that she wanted the women and men to be able to express in their own words what their sexual experiences were and how they felt about them. Further, for all three books, Hite mailed out multiple versions of the questionnaire, modifying some of the questions from one version to the next, and adding other questions. " Hite's decision to update her questionnaire during the conduct of the study, and to encourage respondents to skip around and answer only the questions that appealed to them, would have posed a serious methodological problem for the quantitative researcher.

Download PDF sample

Rated 4.88 of 5 – based on 27 votes