By Andrew C Billings
Positioned within the usa, NBC (National Broadcasting corporation) is the most important and strongest Olympic community on this planet, having gained the rights to televise either the summer season and the iciness Olympic video games. when it comes to attracting extra audience of either sexes and every age and ethnicities than the other carrying occasion, and during the construction of breathtaking spectacles and soaking up tales, NBC's Olympic telecasts have large strength and capability to form viewer perceptions.
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Additional info for Olympic Media: Inside the Biggest Show on Television
Sample text
I queried these people as to what they thought they learned from watching the Olympics and compared it to what actually occurred. For instance, would respondents indicate that the US won more than the 11 percent of the medals they actually did win in the 2006 Games? If so, is there a correlation between increased viewership and over- and/or underestimations? By asking these Olympic watchers questions about nationality, gender, and ethnicity as they witnessed it within 17 consecutive nights of Olympic telecasts, I was able to determine whether and in what ways the viewers were influenced by the telecast.
The game is not the thing” (p. 1D). Indeed, these critics claim the Olympic telecast is being conveyed less like the world’s greatest megasporting event and more like a pre-packaged reality show, replete with well-cast heroes to cheer for and villains to root against, partly because of the nationality, gender, or ethnicity with which they identify. Sport media scholarship and research methods Debates about how communication phenomena (Turow, 1990) can best be scrutinized continue to pervade modern academe, specifically in the study of media sport.
They critically analyze and give us cheat sheets about what the best stories are, and what people are going to be interested in. Once you have those tools, you can create a show. Guys with helmets on going down a mountain 80 miles an hour––you’ve got to know something about them to make it compelling. Nonetheless, the most crucial personnel to coordinate within the NBC Olympic mechanism remain the sportscasters and, particularly, the anchors. Dick Ebersol inexorably has an overall vision and possesses the power to ask for a second take in any taped situation, but must be able to trust the people who 32 The Olympic producers reside behind the anchor desk providing a primary face for the Olympics (especially given the fact that on-site reporters are normally heard but not seen).