By Dan Carrison
Israeli companies face a distinct and dramatic challenge-surviving and thriving regardless of 4 years of terrorist assaults opposed to civiliansBusiness below hearth makes use of a mix of research and in-depth own interviews to teach how Israeli businesses remain ecocnomic, supplying life like insights readers can practice to their very own enterprises working in an doubtful environment.Based on interesting, first-person interviews carried out through the writer himself in Israel with CEOs, managers, and in-the-trenches employees-Carrison obtained exceptional cooperation and entry from the Israeli executive and lots of businesses in quite a few industries for this undertaking.
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Additional resources for Business Under Fire: How Israeli Companies Are Succeeding in the Face of Terror -- and What We Can Learn from Them
Example text
And those expectations are different in various hotels. You can’t compare the service of a luxury hotel to the service of an inn, or the service of a resort hotel to a city hotel. What I wanted to do was give the guests a little bit above their expectations—not a lot, because that would mean bankruptcy, but a little. And I wanted it to come as a surprise. I’ll give you an example. An American executive arrived here one morning. Because of jet lag, she went straight to bed. About two o’clock in the morning, our operator at the front desk saw that she had begun making phone calls.
Did you have to explain why this period of terror is starting its fourth year, and try to predict when it will end? TLFeBOOK 32 ■ BUSINESS UNDER FIRE Kaplan: Those familiar with the Israeli environment knew that we’ve battled terrorism for decades; nonetheless, the return on the investment dollar has been very satisfying, so maybe they think this is what makes our companies stronger. People who have never been here learn all they know about Israel from CNN and the BBC. They are not going to invest.
We predicted abysmal figures for the first six months of 2001 and we, unfortunately, were right. We did hope for a change for the better, because in the past things generally got better after a few months of unrest. But by July [2001], it was clear to everybody that this was different, and that it could last years. So the industry prepared for a long haul. Then came the 9/11 attacks in the United States, when people stopped flying, and the Iraqi War in 2003—and things got even worse. We are very realistic in our projections.