By Alan Bryman
"Alan Bryman has increased on his across the world recognized paintings on Disney subject matter parks and Disneyization to create a desirable and hugely readable booklet. it may end up of curiosity to starting scholars in a couple of assorted classes and fields, in addition to to students attracted to tradition and intake. there's no query that the version created via Disney, and emulated in complete or partially by way of many organisations and in lots of settings, will proceed to steer social constitution and tradition good into the long run. this is often an enormous publication a couple of major social procedure. And, it manages to be a enjoyable learn, as well!"
―George Ritzer, writer of McDonaldization, University of Maryland
This is an agenda-setting new paintings within the sociology of tradition and sleek society. It argues that the modern global is more and more converging in the direction of the features of the Disney subject parks. This technique of convergence is printed in: the becoming impression of themed environments in settings like eating places, outlets, inns, tourism and zoos; the transforming into development in the direction of social environments which are pushed via combos of sorts of intake: purchasing, consuming out, playing, traveling the cinema, observing activities; the expansion in cachet presented to manufacturers in response to authorized item; and the elevated prominence of labor that could be a functionality within which the staff need to demonstrate yes feelings and usually express impressions as if operating in a theatrical occasion. This insightful publication demonstrates the significance of keep watch over and surveillance in patron tradition.
Of curiosity to a wide selection of scholars learning in enterprise, sociology, cultural reviews, media stories and rest reviews classes this can even be of curiosity to anyone attracted to figuring out the intricacies of contemporary society.
Praise for this text:
"It is apparent that the writer is aware his box and social thought very well." ―EUROPEAN magazine OF COMMUNICATION
"Keywords are politainment, edutainment, sportainment, evangelitainment, digitainment, branded leisure, militainment, etc! it really is during this context that the booklet of Alan Bryman is to be learn. it's a part of an total research of up to date worldwide phenomena and an invaluable, clever, informative contribution tot he research of recent society and its destiny development."
―COMMUNICATION examine TRENDS
"Bryman's research of contemporay intake is stuffed with aspect and offers a number of examples starting from eating places and motels, to subject matter parks, zoos and activities stadia. definitely scholars will locate it an obtainable textual content, one who may still let them take into consideration intake, common shopper items, settings and actions, sociologically'."
―Barry Smart, college of Portsmouth, U.K.
"Bryman's dissection of Disneyization is a well timed and critical contribution to the becoming literature on Disney. in reality, his first-class research of the extension of Disneyization all through society explains why we should always care in regards to the Disney phenomenon in any respect. this isn't basically a huge ebook for Disney students, yet for anyone drawn to the way forward for sleek society."
―Janet Wasko, University of Oregon
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Additional info for The Disneyization of Society
Example text
Each of these senses will now be examined. Theming within zoos First, an example of theming within zoos is to be found in Jungle World in Bronx Zoo which opened in 1985 and which is often regarded as an exemplar. 98 Thus the zoo architecture and flora are no longer neutral but are in effect simulations of natural habitats. Another example is the Lied Jungle at Henry Doorly Zoo in Omaha which similarly places animals within a wider ecosystem context. The Ford African Rainforest in Zoo Atlanta, Amazonia in the National Zoo in Washington DC, and the Thai Elephant Forest and Rain Forest at Woodland Park Zoo in Seattle are further instances of this process.
This last element brings out the importance of performance work in Disneyization, an issue that will be returned to in Chapter 5. The store’s homeyness appeals as much to adults attracted by the nostalgic setting as to children. During the period of the research, Mrs. Tiggy-Winkle’s relocated to a much bigger store in an out-of-town strip mall three-and-a-half miles from its original location. The store’s relocation also entailed a change of theming. The new store was more visually exciting and less homey than its predecessor.
Examples of brand theming are: the Disney Stores, in which the goods for sale and the overall store are entirely themed on Disney films, characters, and theme parks; the Coca-Cola stores; Lego Imagination Center; and the Niketowns. 92 Discussing the New York City store, Goldberger has written: the merchandise is secondary to the experience of being in this store, an experience that bears more than a passing resemblance to a visit to a theme park. 93 The Niketowns are temples for the celebration of the brand.