By Bernard H. Boar
A revision of the bestselling publication that exhibits IT departments how one can tackle new challengesAs expertise turns into extra mainstream and obtainable, businesses needs to strengthen new how one can use their IT assets with a view to compete. during this large revision, IT specialist Bernard Boar presents a technique that indicates readers tips to use IT as a aggressive company asset. He tackles the newest demanding situations dealing with IT departments over the subsequent a number of years, together with the best way to devise a whole technique to make the dep. more suitable and the way to settle on the easiest procedure framework for a corporation. Boar additionally exhibits how applied sciences like e-commerce, information warehousing, architectures, and Java can be utilized to make a company extra aggressive.
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Additional resources for The Art of Strategic Planning for Information Technology, 2nd Edition
Example text
S. market for NTT, France Telecom, Royal Dutch PTT, British Telecomm, etc. Shift of marketplace power to customer Cost and quality Travel reservations: Dis-intermediation of traditional travel brokers through electronic services Decline in barriers to entry Strongholds and barriers to entry Banking industry: Online brokers such as Ameritrade, E*Trade, Schwab, and Fidelity are offering banking services such as credit cards, mortgage applications, and insurance Deep-pocketed players Deep pockets Soft drink industry: Commercials that go for the jugular and court cases by Pepsi against Coke in asserting that Coke is illegally freezing it out of selling to independent food distributors Shift of marketplace power to customer Cost and quality Telecommunciations industry: Customers have numerous and easily substitutable options: long distance picked carrier, prepaid cards, dialaround access, 800 access Deregulation Strongholds and barriers to entry Electric power industry: Creation of chaotic wholesale electricity exchange markets Technological change Know-how Traditional brokerage industry: Discount electronic brokerages and Web-based information services challenging traditional brokerage suppliers Shift of marketplace power to customer Cost and quality Pharmaceutical industry: Advent of lifestyle-enhancing drugs such as Viagra 3595 P-01 11/30/2000 8:41 AM Page 23 Strategic Planning for Information Technology Strategic Paradox In conducting our daily lives, purposeful opposition to our routine efforts does not exist.
By leveling, the process can be used to control or empower. 3595 P-01 11/30/2000 8:41 AM Page 37 Strategic Planning for Information Technology While this is an extremely abbreviated explanation of the process, it does catch the essence of the process, which is to identify and clarify exactly where you are (assessment), specify what is to be done (strategy), and do it/monitor it (execution). Benefits This strategic planning approach offers the IT strategist a number of distinct benefits in addition to the customary benefits accrued through strategic planning.
As long as these assumptions hold, the players can continue business as usual. When the assumptions become obsolete, the result is a period of chaos and change until, and if, a new order is established. The modern telecommunications industry, for example, was built on four critical assumptions: 1. The infrastructure is scare and expensive and can therefore be rationed to offer premium services. 10 From attrition to maneuver. 2. The network will carry primarily voice traffic. 3. Circuit switch calling is the technology of choice.