Enterprise content services : connecting information and by Alden Globe

By Alden Globe

During this e-book, the authors of dealing with wisdom take firm content material administration to the subsequent point, exhibiting decision-makers precisely find out how to get keep watch over in their organization's content material and use it for aggressive virtue. they supply a start-to-finish, services-based framework for outlining ambitions, selecting applied sciences, enforcing options, and working content material administration platforms for max enterprise profit. The authors first establish the problem of "InfoSmog" -- the shortcoming of companies to behave successfully a result of quantity and disorganization of the knowledge on hand to them. They reveal the measurable price that may be completed by means of deploying complicated content material prone in help of commercial method. subsequent, they specialize in the "how-to" matters linked to profitable deployment of content material companies, introducing strong new content material stock and firm content material Catalog instruments that permit way more powerful deployment. The booklet concludes with a manager's consultant to modern day most recent content material administration recommendations: their key good points, strengths, weaknesses, and key determination elements. For IT, net, and content-related decision-makers and implementers in each information-intensive undefined, together with banking, finance, production, retail, schooling, communications, engineering, and plenty of extra

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You will gain a strong understanding of what activities are successful in converting target market members into first-time purchasers and then into loyal customers. By focusing on the lifecycle for a key business entity such as customers, products, and services you will keep the discussion at the business level rather than at the technology or department level. Technology won't come into play, to a large degree. In fact, you want to keep technology out of the discussion as much as possible at this point.

Start with a measurable and manageable project. This is where you will gain credibility. Then build on that initial success and use it as a springboard for getting others involved. The following chapters will show you how you can do this a step at a time and give examples of how it is being done successfully. 44 Part II: Implementing Content Services Part II: Implementing Content Services 45 Summary In this chapter, we've laid out the following ground rules to help you deal with enterprise content services: • Know the business problem and know the content • Acknowledge that people and processes drive technology • Be aware that the catalog is the foundation • Think big, work small, deliver quickly If you let these basic rules guide your approach to enterprise content services, you'll overcome the temptation to start by surveying technology and creating a grand wish list of requirements most of which are not really requirements, but just nice things to have.

Even so, as powerful and effective as the system is, it isn't an integrated approach to placing information in context for individual users and it isn't a portal; rather, it is an effective, decentralized collection of internal Web sites that still forces users to navigate to department-specific sites and browse or search for needed information. While the search feature is effective within certain sites, searching all sites at the top level is neither effective nor accurate because there is no standard, enterprise metadata schema to ensure consistency for published information.

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