Consumption in an Age of Information by Sande Cohen

By Sande Cohen

Intake has turn into an international phenomenon. This growth of intake has happened even as notions of data and digitization became all-pervasive in our media tradition. As ever better facets of the realm have turn out to be noticeable as "data", details has more and more develop into the very forex of intake. intake in an Age of knowledge analyzes this new dating among info and intake. top theorists and critics map this new terrain, ranging throughout excessive idea and well known culture--from E-Bay auctions to "smart homes", from the typical intake of MP3 documents and DVDs to the rituals of media violence, from internet-surfing to the function of "speed" in modern tradition.

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In the following passage a character observes the simulation of Yancy with awe: Future Adver tising: Dick’s Ubik & the Digital Ad 27 “I take off my hat to you. ” He had almost been captured himself, as he had stood watching the simulacrum of the Protector Talbot Yancy deliver the absolutely the proper intonation, the exact and correct manner, the text modified and augmented – meddled with – by Magavac 6-V and although this was not visible could sense the emanation of the reading matter directed by the ’vac toward the simulacrum.

THE PRINT MEDIA The novel consists of seventeen chapters, each starting with an epigraph. ” Here is the epigraph to the first chapter: “Friends, this is clean-up time and we’re discounting all our silent, electric Ubiks by this much money. Yes, we’re throwing away the blue-book. And remember: every Ubik on our lot has been used only as directed” (Dick, 1969: 1). Each advertisement is for a different product. They are cars, beer, coffee, salad dressing, headache and stomach medicine, shaving razor, kitchen cleaning aid, a bank, hair conditioner, deodorant spray, sleeping pills, breakfast food, bra, plastic wrap, breath freshener, and cereal, a list of ordinary consumer objects.

Stranger still perhaps, Dick’s novel is set in June 1992, some eight months before Future Adver tising: Dick’s Ubik & the Digital Ad 23 Mosaic, the first web browser, was distributed on the Internet, signaling a transformation of the Net into graphic format and foreshadowing its mass adoption. In these coincidences, print media and digital media, separated by centuries of technical development, met, crossed, and went their separate ways. My reading of Ubik has a limited purpose. I am not attempting to provide a decisive interpretation of the novel as a whole, but to examine one aspect of it.

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