Business in the Information Age: Heading for New Processes by Hubert Österle

By Hubert Österle

The commercial society is quick turning into a knowledge society. therefore, many businesses are experiencing critical problems in constructing the hot buildings required. The expanding use of knowledge expertise has a profound impact on markets, items, and approaches, in addition to the administration of and cooperation among businesses. company Engineering deals versions and strategies for remodeling corporation constructions to assist face the demanding situations of the knowledge society. Viewing the enterprise strategy as a brand new version to explain the association types the hyperlink among corporation method and data platforms. enterprise Engineering therefore acts as a lever of swap. The booklet issues out merits obtainable via IT, including methods of integrating this data in potent and effective strategies.

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2. then summarizes the essential process components in a process model. Since here in the context of organization design we are only dealing with the organization of processes, for the moment we can equate organization design with process design (see Chapter 5 on the distinction between the two concepts). 38 2. 1. An Example of Process Design Against the background of UNTEL's business strategy, the following discussion contrasts the actual and target state of the sales process. 1. The Sales Process at the Macro-Level Actual State In the past UNTEL has been a distribution organization responsible also for technical customer service, rather than taking an active market role as a sales organization.

Since the predatory competition also manifests itself in price terms, the costs argument is paramount. • Peiformance-onented management An extensive sales information system would allow differentiated, performance-oriented management of sales staff - see the discussion of differentiation above. As the above examples of reorganization indicate, information technology opens up large areas within the business management environment. g. g. g. of the information flow in the role of marketing middieman for external suppliers), and other restrictions.

G. g. for downgrading credit standing) etc. 3. Business Engineering 29 • Data Abiding by the SWIFT standards for data exchange, extending the customer data to include authorization data for checking access rights, transferring customer data from the branches to the central Personal Loan department, etc. • Personnel Training of employees in the Personal Loan department, setting up a customer hotline, specifying staff performance goals, etc. • Marketing Advertizing campaign for the introduction of the new service, operating instructions for customers using the homebanking procedure, selection of pilot customers, etc.

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