Women and the Popular Imagination in the Twenties: Flappers by Billie Melman

By Billie Melman

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Sample text

As with the population issue, so with the androgynous female, popular journalese massively resorted to 'scientific' authority. Articles on the topic in the Mail and the Express are an amazing blend of ambiguous, nonsensical rhetoric and the self-assurred tone of the expert. The descriptions are richly pictorial. ' It continued, The smiling dimple, for years a subject for poets and essayists and an inevitable accompaniment of the Victorian heroine has disappeared from the face of the modern woman and is as rare now as the long skirt.

Her image was somewhat ambivalent. She still possessed some of the stock characteristics of the Victorian prig: prudishness, hypocrisy and middle-class respectability. But she was also endowed with a libido. She was the typical consumer and projected heroine of erotic fantasies. Elizabeth Drew attributed the success of The Green Hat to the delight of the British housewife in vicarious experience of a 'reasonable amount of adultery'. 13 The Bookman, in the article on Ethel M. Dell quoted earlier, revealingly described the contemporary male as a 'humdrum fellow who catches the same train every morning'.

11 Unlike the young woman, who came to embody the spirit of 'modernity', the effeminate male made no impact on popular writing and the collective imagination. At best he provoked criticism and at worse he was a figure of fun, to be exaggerated and sneered at. Either way he never inspired the fears that the supernumerary, omnipresent female inspired. Yet fear was not enough. For the debate on the demographic imbalance to reach its peak a concrete issue was needed- an economic, or political issue so acute as to make real both the image of the superfluous woman and the vulgarised Darwinist vocabulary evolving round it.

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