By Shari Thurow
This ebook can provide a proactive method of development an efficient website that's seek engine pleasant and may lead to greater seek scores. It outlines the stairs had to bridge the space among a Google seek and a website, and in addition increase the clients' event after they get to the positioning. through figuring out the wide range of information-seeking thoughts and the person behaviors linked to them, this publication is helping details architects, net designers/developers, SEOs/SEMs, and usefulness execs construct larger interfaces and performance into sites. making a pleasant person adventure is the main to maximizing seek effectiveness and getting conversions.
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Additional resources for When Search Meets Web Usability
Sample text
28 CHAPTER 2: THE SCENT OF INFORMATION AND WEB SEARCH ENGINES User confidence decreases when users do not see keywords in URLs. In an ideal situation, a web address provides useful information about a page’s content. com/subroot/path/file ½ Subroot: A domain name followed by a single directory. In the following URL, the subroot is brand. com/brand/ ½ Path: A domain name followed by an arbitrarily deep path but not ending in the file name. In the following URL, the path name is refrigerators. html.
The user experience and business goals are compromised. Findability expert Peter Morville eloquently stated that people cannot use what they cannot find. Search engine optimization professionals help make content easy to find via the commercial web search engines. Website usability professionals help make content easy to find on a website. The string that connects these two groups is the scent of information. People need the scent of information in order to locate and discover desired content. Let’s explore what we mean by the scent of information next.
CONCLUSION Key points in this chapter: ½ On the web, the word search is associated with search engines because of a button labeled “Search” and a text box where people can describe their desired information, destination, or activity. ½ Search usability refers to how well users can locate and discover content on a website via retrieval (searching/querying) and navigation (browsing) in order to achieve their goals on the web. ½ Search engine optimizers and website usability professionals focus on different aspects of search usability.