By Nicky Gregson
"Antique', 'vintage', 'previously owned', 'gently used', 'cast-off' ñ the realm of moment hand encompasses as many attitudes as there are names for it. the preferred notion is that moment- hand outlets are mostly choked with junk, but the increase of classic model and the expanding hope for patron individuality express that moment hand purchasing can also be a great deal approximately type. Drawing on six years of unique study, Second-Hand Cultures explores what occurs whilst the usually contradictory motivations in the back of kind and survival concepts are introduced jointly. What does moment hand trading let us know concerning the country of latest intake? How do goods that start lifestyles as new get recycled and reclaimed? How do moment hand items problem the way forward for retail intake and what do the original buying environments within which they're came across let us know in regards to the social family members of exchange?Answering those questions and plenty of extra, this booklet fills a huge hole in intake experiences. Gregson and Crewe argue that moment hand cultures are serious to any realizing of ways intake is basically practised. Following the existence tales of products as they shuttle into and during moment hand websites, the authors examine the paintings of investors in addition to shoppers' investments in moment hand item ñ together with gifting and amassing in addition to rituals of personalization and ownership. via its revealing research into the practices and customs that make up those unconventional retail worlds, this much-needed examine rigorously unpacks the persuasive attract of the 'previously owned'
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Additional info for Second-Hand Cultures (Materializing Culture)
Example text
Furthermore, all these locations are talked about as the locus for particular ‘scenes’ grounded in business networks that are simultaneously social and friendship networks. And these, in turn, constitute communities of practice that shape ‘what’s in’ and what’s not, as well as ‘who’s in’ and which places (clubs, bars and restaurants) matter to be seen in. For retro retailers, however, the difficulty is that the increasing popularity and visibility of these same areas through the 1990s has meant that once-marginal retail locations have become increasingly subject to economic regeneration and gentrification.
They’re all imitations . . so I’m a bit snobby about it and don’t rate that kind of stuff at all. (Simon, Nottingham retailer) Geographies of ‘Location’ 39 Or, as in this case, something that ‘tests’ discerning, elite knowledge to the limits: God, you have to be really careful when you’re buying now because you think you’re buying but it’s an exact copy of a 60s, 50s or 60s lamp, cos Ikea have introduced quite a few things like those lamps I’ve got with resin, the chunky sort of yellow glass ones, they’re reproducing that.
Maybe these are inappropriate retail spaces, then, for the type of exchange that charity retail is attempting to constitute. 30 High risk – in that, as we have already seen, such areas command increasingly high rentals – these moves are too recent to be evaluated conclusively. However, it is our view that ‘success’ is likely to be muted, even questionable, for reasons that link back to the previous case study. There we saw how such areas are invested with meanings that locate them, and those who trade there, as ‘alternative’ in ways that clearly embed them within the creative industries.