Battlefields of Negotiation: Control, Agency, and Ownership by René Glas

By René Glas

The multiplayer on-line role-playing video game international of Warcraft has develop into the most renowned computing device video games of the previous decade, introducing thousands world wide to community-based play. in the barriers set through its layout, the sport encourages avid gamers to acceptable and form the sport, leading to hugely assorted and artistic kinds of participation. Battlefields of Negotiation analyzes the complicated courting among teams of global of Warcraft gamers and the game’s proprietors and builders. A well timed examine an immense electronic phenomenon, the e-book sheds new mild on advanced consumer-producer relationships within the more and more participatory yet nonetheless tightly managed global of on-line games. ** [C:\Users\Microsoft\Documents\Calibre Library]

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Extra info for Battlefields of Negotiation: Control, Agency, and Ownership in World of Warcraft

Sample text

The following three chapters will therefore investigate World of Warcraft on respectively the levels of technology, game rules and structures, and the fictional world it represents. Even though the practice of play leads to wildly different deviations from the way the design team envisions the average player will act inside the game, which in turn can lead to formal adjustments to the game, ‘users find themselves engaging with a world that has been created with a particular vision of community, identity, and social life’ (Taylor 2003: 28).

These built-in affordances and limitations, one could argue, try to shape play in a sense that they convey what the game designers think the player might want to (or simply should) play. In this chapter, I will discuss forms of control that make sure this shape is retained – they are the rules, codes and contracts that players and Blizzard put in place, both implicitly and explicitly, to make sure players do not stray too far from intended and accepted play practices. It deals with the social and legal agreements that exist amongst players themselves and between players and Blizzard.

The most basic level at which negotiations about acceptable forms of participation 36 battlefields of negotiation (and through it, appropriation) takes place is therefore play itself. As games require active participation from the player in the form of play – without play, games remain inert – the notion of participatory culture in relation to games clearly needs some additional consideration. As Humphreys points out: ‘Fan cultures represent the small percentage of audience members who actively seek to create communities around their interest in a particular text or series.

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