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Extra info for Advanced Topics in Global Information Management (Vol. 3)
Therefore, when a company decides to internationalize its business through the Internet, it should identify the potential problems concerning cultural differences across borders. However, what do cultural differences really mean? Or in other words, what specific elements should be taken into account while thinking of potential cultural barriers? According to our investigation, online cultural problems include the following sides: 1) language; 2) values; 3) infrastructure. Of course, these are broad-based categories.
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Org. Kiang, M. & Chi, R. (2001). A framework for analyzing the potential benefits of Internet marketing. Journal of Electronic Commerce Research, 2(4), 27–33. Lake, S. (2000). E-commerce and LDCs: Challenges for enterprises and governments. Paper presented at the E-Commerce and LDCs Roundtable, Kathmandu, Nepal. United Nations Conference on Trade and Development (UNCTAD). Mujahid, Y. H. (2002). Digital opportunity initiative for Pakistan. Electronic Journal on Information Systems in Developing Countries, 8(6), 1–14.